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Built for personal trainers

Run your entire coaching business from one place.

Forma replaces spreadsheets, apps and admin with one simple platform to manage clients, programmes, payments and more.

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Dashboard
TOTAL CLIENTS
128
+12%
ACTIVE CLIENTS
112
+8%
MONTHLY REVENUE
£12,430
+18%
COMPLETION
87%
+6%
REVENUE OVERVIEW
CLIENT ENGAGEMENT
87%
9:41
forma.
JM
Good morning, Jamie.
Next Session
Session with Alex
Today · 5:00 PM · Strength
Zoom · zoom.us/j/forma-alex
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Your Programme
Hypertrophy Block
Week 2 of 6 · 4 sessions/week
View programme →
Recent activity
Upper Body
52 min · 3 days ago
Time for a check-in.
Last logged: Monday. Your trainer uses these to adapt your programme.
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Programme
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Profile
Works with
GGoogle Calendar
AApple Calendar
OOutlook
Apple Pay
SStripe
Strava
WWhoop
The old way

Tools and chaos

Messages
Spreadsheets
Programmes
Payments
Calendar
Emails
  • ✕ Too much admin
  • ✕ Manually updating programmes
  • ✕ Chasing check-ins
  • ✕ Clients forgetting to log
  • ✕ Switching between apps
  • ✕ Payment admin
The forma way
forma.
  • ✓ Everything in one place
  • ✓ Automated admin & reminders
  • ✓ More time for what matters
  • ✓ Happy, engaged clients
  • ✓ Get paid automatically
  • ✓ Grow your business

Everything you need. All in one place.

Train your clients
Upper Body Strength›
Lower Body Strength›
Push Day›
Pull Day›
Build programmes in minutes with our intuitive builder and exercise library.
Track progress
82.4 kg
Monitor weight, photos, check-ins and workouts. See exactly how your clients are progressing.
Get paid automatically
Adam ThompsonPaid
Sophie WilliamsPaid
James CarterPaid
Collect recurring payments securely. No chasing invoices. No payment links.
Manage bookings
1:1 Coaching10:00
Group Class5:00
1:1 Coaching11:00
Sessions, group classes and calendar sync. Make scheduling effortless.
Automation that saves time
Missed WorkoutSent
Missed Check-inSent
Upcoming SessionSent
Automated reminders for missed workouts, check-ins and upcoming sessions.
Data insights

Turn data into better coaching decisions.

Forma brings all your coaching data together to help you understand, predict and act.

See all insights
Client Progress
See who's improving, plateauing or falling behind.
Engagement
Identify at-risk clients before they lose motivation.
Programme Performance
See which programmes get the best results.
Business Insights
Track revenue, retention and growth at a glance.
ACTIVE CLIENTS
112
+8%
COMPLETION RATE
87%
+6%
AVG CHECK-IN RATE
92%
+10%
MONTHLY REVENUE
£12,430
+18%
Active at risk

Sarah's workout completion has fallen 40% over the last 3 weeks and she has missed her last check-in.

Take action
WORKOUT COMPLETION RATE
↓ 40% vs last 3 weeks
TOP PERFORMING PROGRAMMES
1Upper Body Strength
92%
2Push / Pull / Legs
87%
3Strength Foundation
81%
REVENUE OVERVIEW
£12,430
+18% vs last month

Simple pricing. Built to grow with you.

Monthly
Annual (save 20%)

Starter

£19/month
For new coaches building their business.
  • ✓ Up to 15 active clients
  • ✓ Programme builder
  • ✓ Progress tracking
  • ✓ Automated reminders
  • ✓ Payments & bookings
Start free trial
Most Popular

Professional

£49/month
For established coaches ready to scale.
  • ✓ Up to 50 active clients
  • ✓ Everything in Starter
  • ✓ Advanced analytics
  • ✓ Custom branding
  • ✓ Priority support
Start free trial

Business

Custom
For teams, studios and gyms.
  • ✓ Unlimited clients
  • ✓ Team management
  • ✓ Advanced permissions
  • ✓ Dedicated support
  • ✓ Custom onboarding
Contact us

5% transaction fee

On all successful client payments.

  • ✓ All card fees included
  • ✓ No hidden costs
  • ✓ We grow when you grow
Secure payments by Stripe
Built for where you're going
Start solo. Grow to something bigger.
Individual PT
Start your coaching business.
→
Successful PT
Grow your client base and revenue.
→
PT Team
Add coaches and scale your impact.
→
Studio
Standardise and deliver an incredible experience.
→
Gym
Run your entire fitness business on Forma.

Frequently asked questions

Can I import my existing clients?
Yes — bring in your client list via CSV import or connect existing spreadsheets during onboarding.
Can clients use Forma on their phone?
Yes, Forma works as a mobile-friendly web app so clients can log workouts and check in from any device.
Does Forma sync with my calendar?
Forma syncs two-way with Google Calendar, Apple Calendar and Outlook.
What happens if I already use WhatsApp?
Keep using WhatsApp for chat — Forma handles programmes, payments and tracking alongside it.
Can I create recurring payments?
Yes, set up recurring subscriptions or one-off payments securely through Stripe.
Do clients need to download an app?
No download required — clients access everything through the web.
Is Forma suitable for gyms or teams?
Yes, our Business plan supports multiple coaches, team management and permissions.
Can I cancel anytime?
Yes, there's no lock-in — cancel your subscription at any time from your account settings.

Stop running your coaching business across six apps.

Bring your clients, programmes, payments, progress and bookings into one place.

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✓ No credit card required ✓ Cancel anytime ✓ Setup in minutes