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forma./Insights

See what's really happening with your clients.

Every check-in, workout and payment your clients make feeds a live picture of your business — who's thriving, who needs a nudge, and where your revenue is actually coming from.

01

Understanding client progress.

Every workout log, check-in and progress photo your clients submit rolls up into a single progress view for each client — and a completion rate across your whole roster. Instead of scrolling through spreadsheets, you see at a glance who's on track and who's falling behind.

  • See who's improving, plateauing or falling behind
  • One progress view per client
  • Completion rate across your roster

ReplacesSpreadsheets and scrolling back through chats

Active clients112+8%
Completion rate87%+6%

Sample data

02

Keeping clients engaged.

Check-in frequency is one of the strongest early signals of engagement — clients who stop checking in are the ones most likely to go quiet altogether. forma. tracks check-in rate across your roster, so a dip shows up as a number, not a feeling.

  • Identify at-risk clients before they lose motivation
  • Check-in rate across your roster

ReplacesGut feel

Avg check-in rate92%+10%
Clients checked in this week4 of 51 missed

Sample data

03

Spotting at-risk clients early.

forma. watches each client's workout completion trend over time. When it drops sharply — like a client missing sessions three weeks running — you're flagged automatically, with enough context to reach out before they cancel, not after.

  • Automatic flags on sharp drops in completion
  • Context included: completion trend and missed check-ins
  • Take action in one tap

ReplacesNoticing too late

Active at riskSample data
Sarah's workout completion has fallen 40% over the last 3 weeks and she has missed her last check-in.
Take action

Sample data

04

Seeing which programmes actually work.

Not every programme lands the same with every client. forma. ranks your programmes by completion rate, so you can see which ones clients actually stick with — and quietly retire or rework the ones that don't.

  • Programmes ranked by completion rate
  • See which programmes get the best results

ReplacesGuessing what works

Top performing programmesCompletion
1Upper Body Strength92%
2Push / Pull / Legs87%
3Strength Foundation81%

Sample data

05

Business performance at a glance.

Beyond individual clients, forma. rolls your payments up into a simple revenue breakdown — new business, renewals and one-off sessions — so you can see where your income is coming from this month, not just what the total was.

  • Revenue split by source
  • Track revenue, retention and growth at a glance

ReplacesEnd-of-month spreadsheet maths

Revenue overviewThis month
£12,430+18% vs last month
New businessRenewalsOne-off sessions

Sample data

06The source

How we collect this data

Nothing here is guesswork — every view above is built from records your clients and your business already generate day to day.

  • 01

    Check-ins

    Weight, photos and notes your clients log against their programme.

  • 02

    Workout completions

    Sets, reps and sessions marked complete inside a client's programme.

  • 03

    Payment records

    Subscription and one-off payments processed securely through Stripe.

  • 04

    Sessions & bookings

    Scheduled sessions and calendar activity linked to each client.

How we protect it

Want to see it running on your own data?

Book a short call and we'll walk you through it.

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