Five jobs your week shouldn't be spent on.

Programmes, progress, payments, bookings and reminders — one system, one view for every client.

Build once. Deliver to every phone.

Build programmes in minutes with the programme builder and exercise library, then deliver them straight to your clients. They log each workout as they go, so you see what actually happened — not just what was planned.

Programme builder and exercise library
Plan blocks by week and sessions per week
Clients log workouts from their phone

ReplacesSpreadsheets and PDFs

ProgrammesExercise library

Upper Body Strength›

Lower Body Strength›

Push Day›

Pull Day›

Hypertrophy BlockWeek 2 of 6

4 sessions a weekDelivered

Sample data

See exactly how clients are progressing.

Weight, photos, check-ins and workouts roll up into one view for every client — and a completion rate across your whole roster.

Weight and progress photos
Check-ins your clients log against their programme
Workout completion for every client

ReplacesCheck-ins by chat

WeightLast 9 weeks

82.4 kg

Sample data

Get paid without asking.

Collect recurring payments securely through Stripe, with Apple Pay and Google Pay for your clients. No payment links, no invoices, no chasing.

Recurring subscriptions and one-off payments
One flat 5% fee on successful client payments
All card fees included — no hidden costs

ReplacesPayment links and invoices

PaymentsRecurring

Adam ThompsonPaid

Sophie WilliamsPaid

James CarterPaid

Secure payments by Stripe · Apple Pay and Google Pay supported

Sample data

Sessions that schedule themselves.

Run 1:1 coaching and group classes from one calendar that syncs both ways with Google Calendar, Apple Calendar and Outlook.

1:1 sessions and group classes
Two-way calendar sync
Clients see their next session on their phone

ReplacesCalendar juggling

This weekSynced both ways

1:1 Coaching10:00

Group Class5:00

1:1 Coaching11:00

Google Calendar · Apple Calendar · Outlook

Sample data

Reminders that send themselves.

Missed workouts, missed check-ins and upcoming sessions trigger automated reminders — so the nudges happen without you.

Missed workout reminders
Missed check-in reminders
Upcoming session reminders

ReplacesManual nudges

Automated remindersOn

Missed workoutSent

Missed check-inSent

Upcoming sessionSent

Hi Sarah, your Lower Body session is still waiting for you.

Sample data

The client side

Works on any phone. iOS app coming soon.

Today, forma. works as a mobile-friendly web app: clients open a link, log workouts, check in and see their next session on any device. An iOS app is coming soon.

Book a demo Built for trainers

See forma. running on your own data.

Book a short call and we'll walk you through it.

Book a demo